Apple Music Up Next is a monthly programme showcasing the best new artists in the world. Each month , Apple Music tastemakers and editors identify one artist to feature , then utilise the power of the platform to raise awareness of that artist to Apple Music’s growing audience of music fans.
Apple Music Up Next also includes a deeply curated companion playlist full of incredible new artists across genres from all over the world.
Rema tells Apple Music that , “Getting recognised by Apple as their Up Next artist is a huge deal for me. I want to take Afrobeats to the world and now the world is listening , it’s an honour.
This has come during a time when across the world people are uniting and coming together to fight for justice.
Corroborating his statement , Ebro Darden , Apple Music’s Global Editorial Head of Hip-Hop and R&B notes that , “Rema embodies the youth movement emerging from the continent of Africa. His voice has carried him from Benin City , Nigeria to Barack Obama’s 2019 Summer Playlist.
“He’s been co-signed by Drake and Rihanna and has remixes to his music with Becky G , Matoma and Major Lazer. Rema is a shy , young artist who has managed to capture the world’s attention with his art.
We are excited to amplify him further and can’t wait to see what he’ll do with his platform next.”
Since the debut of his Rema – EP in March 2019 , Rema has become the #18 World Artist across Apple Music based on lifetime plays. To date , his music has been featured across Apple Music playlists like Afrobeats Hits , Today’s Hits , Future Hits , Agenda , Shazam Discovery Top 50 , Home Office DJ , Breaking R&B , The New Africa , It’s Lit! , and many more.
Across Apple Music’s Beats 1 global livestream , Rema has been featured on major programs , including Joe Kay’s Soulection and Kendall Jenner’s ZAZA WORLD RADIO , and has been Shazamed in over 180 countries.