With time, everything will fall in place. For Rema, it seems his is fast-tracked. Perhaps he has a connection everywhere, and access is granted to him.
Rema makes it look like the other artists are not working. His huge successes, dumped down on social media and carried by his thriving fanbase, make it look unbelievable.
Yet I felt Rema was more deserving of the nomination. Not just because he’s had a wonderful run or because of the “Don Jazzy” factor. It’s as a result of the following reasons.
Agreed. Fireboy’s album racked up millions of streams. Especially for an album that had no features. That brought in results. He’s accumulated a fanbase, mostly girls.
But beyond that, the singles haven’t wielded influence in places where they matter. The conversions haven’t counted in prominent places. Maybe they’ve not been announced yet.
But for Rema, right from his first EP, he gained a co-sign with the heads at OVO, a feature on Pitchfork came next and then, his song appeared on Obama’s summer playlist.
Little as they might seem, they’ve aided his global push and enhanced his popularity across several countries and genres. And this resulted to the next point.
The collaborations trickled in. Rema might not have featured anyone on his EPs, but the success and impact from those projects have opened doors to international partnerships.
He’s nicked one with Manny Norte on 4am, which also housed Tion Wayne and 6lack. You all also remember, to commemorate the first anniversary of his first project, a bunch of remixes from Diplo, DJ Matoma and Becky G were released.
Let’s not forget there’s a record with Drake on the way. His song popped up on Rihanna’s live and two days ago, he was named Apple Up Next Artist of the month. There’s a global focus on him.
At the end, my colleague was also right. Fireboy is equally deserving of the nomination.