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Omah Lay Signs A Record deal with American Music Label , “Warner Music Group”
Nigerian fast-rising star , Omah Lay has signed a recording contract with the American record label , Warner Music Group.
2020 has been a great year for Omah Lay after he broke out into the music scene , first with ‘You’ and then more arrestingly with ‘Damn’.
He is however not relegating his afro-fusion movement to the Nigerian or African borders alone. His fusion sound and recent feature with 6Lack shows a man that has his eyes set on the larger slice of cake; the international market.
It also turns out that Omah Lay has in his box of tricks , a deal with an American record label , Warner Records.
Warner Records is owned by Warner Music Groups , an American multinational entertainment and record label. WMG is one of the ‘big three’ recording companies , only coming second and third to Universal Music Group and Sony Music Entertainment.
Prior to this , Omah Lay was originally signed to KeyQaad , a Nigerian recording company. But it has become apparent that sometime late September , he secured a joint signing with Warner Music Group through Sire Records.
Sire is an American record label owned by Warner Music Group and distributed by Warner Records. Back in the day , they were responsible for discovering talents such as Madonna and also worked with Seal and Ice-T among other successful acts.
It isn’t quite clear why this signing was not announced but it can be surmised that this deal is a distribution one that gives Warner Records distribution rights of Omah Lay’s works in the international market.