Coca-Cola Is The Smartest Company In The World
A couple of days ago, one of the world’s best footballer Cristiano Ronaldo did something unexpected to an American multinational beverage company.
Something that got the whole world talking.
What Could That Possibly Be?
In a viral video, Ronaldo picked up two Coca-Cola bottles and put them out of sight before holding up his water bottle and saying: “Drink water.” Coca-Cola reportedly lost a staggering $5.2 billion some hours later.
Like I said earlier, in my opinion, I see nothing wrong with what CR7 did. I don’t think he has demarketing coca-cola in mind in doing that. He may not have anything in mind.
How Did Coca-Cola Respond To CR7’s Action?
Coca-Cola knew that Ronaldo is not trying to demarket them. They did not allow the media rants to trigger them to release unnecessary statements. They understood the message behind his action. They also knew how influential CR7
You and I know that regular consumption of Coca-Cola drinks can lead to higher blood pressure, heart disease, diabetes, and obesity. But water doesn’t.
I know a Nigerian company would want to fight CR7 for this. The reason why we are still backward to date.
My advice is that you don’t necessarily have to fight always. At times, when people criticize your business for whatever reason, instead of giving up or retaliating, seize the moment, improve and make more money off it. Be like Coca-Cola!
Coca-Cola Is The Smartest Company In The World!
What Business Lesson Did You Learn From This?
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