Barcelona announced the departure of Lionel Messi on Thursday, August 5th, 2021. The Catalonia club stated they could not renew the Argentine’s contract because of Financial Fair Play rule in Spain.
The “Messi effect” on PSG Instagram page
The arrival was not only felt by the people in France, the club’s official Instagram account also felt his presence. The club’s official Instagram account, which had 38 million followers before Messi was unveiled at the club on Tuesday, August 11th, 2021 grew to over 44 million followers as of Wednesday, 11th of August, 2021.
Huge right? This growth has been referred to as ‘The Messi Effect‘.